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2021 Top Ten Cities Chinese New Year Light Show

Today, the fourth day of the Lunar New Year

The fourth day of the Lunar New Year is also known as the day of the sheep, so “three sheep (Yang) Kai Tai”, is also a symbol of good luck.
①The fourth day of the Lunar New Year is also known as the “sheep day”;

②The legend says that the Zao King this day to check the account, should not go far;
③Every family should eat “folded” – the leftovers of a few days of rice together in a hodgepodge;
④ Throw poor: indoor dusting, house sweeping…
New Year’s customs are changing, but blessings remain the same! In the new year, may everyone have a good harvest and good food!
Next, please enjoy the Chinese New Year light show at home in China’s top ten cities.

Wuhan

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In order to let the public experience a more Chinese New Year, more characteristic of the Spring Festival, Wuhan to the Chinese national history and culture as the background, the Yangtze River light show as a light carrier, planning and production of the “country – home – we are together” Spring Festival Yangtze River light show.

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It is mainly divided into three chapters: “Celebrating Chinese New Year together”, “Guarding the mountains and rivers together” and “Going to the good”, which dynamically interpret the taste of Jingchu, the beautiful mountains and rivers of the motherland, the city’s watchfulness and solidarity, and the writing of a new era chapter, expressing the good wishes for the country’s prosperity and people’s peace as the Chinese New Year approaches.

Spring Festival Yangtze River light show part of the effect

Hangzhou

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The light show of Qianjiang New City in the Year of the Ox is themed “Golden Ox, Happy and Auspicious” and divided into four chapters: “Golden Ox, Happy and Auspicious, Celebrating Spring Festival, New Year, and Praying for Good Fortune”, with a total duration of 6 minutes and 50 seconds.

Beijing

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Thousands of doors are lit up like day! Beijing Daily, together with the Beijing Urban Management Committee and the Publicity and Mobilization Department of the Beijing Winter Olympic Games Urban Operation and Environmental Construction Management Command Office, has selected 20 of the most beautiful night scenes in Beijing from Chang’an Street, 16 districts, and the Economic and Technological Development Zone to offer a warm New Year’s gift to citizens staying in Beijing for the New Year!

Chengdu

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As the Chinese New Year approaches, Chengdu’s “Night Tour of Jinjiang” will be held from February 7 to February 26, with all districts and cities along the Jinjiang River lighting up their night scenery. The event will last from February 7 to February 26, providing the public with a unique Chengdu New Year’s Day, making the Spring Festival lively “without closing”.

Tianjin

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From 18:00 on the night of New Year’s Eve, February 11 to 00:30 the next morning, Tianjin Landmark Sky Tower will present a light show with the theme of “No matter where you come from, you are Tianjin people tonight” for all the people who spend New Year’s Eve in Tianjin.

Recently, the final project of the landscape lighting construction of 113 buildings in three major nodes and roads in Xishan District of Kunming City has been basically completed, and the preliminary commissioning of the lighting effect has also been basically completed. The first city of South Asia style, cloud investment center, Dianchi era business circle, the central gold seat, Dianchi Park Hyatt, Biji City District, Dianchi Dam along the perimeter of many high-rise buildings, such as colorful, gorgeous, glittering, echoing each other, forming a beautiful lighting scroll. Some buildings also lit up with a special light show for the Chinese New Year, red-hot “Happy New Year”, representing the auspicious meaning of the window flowers and other patterns and the flow of the word “fortune” in a building between the shuttle, so that people feel the strong flavor of the New Year.

As the Chinese New Year is approaching, Guiyang Jiaxiu Building and Guanshan Lake Financial City are staging a visual feast for the New Year. The New Year light show is bright and colorful, overflowing with a festive atmosphere to welcome the New Year.

Qianjiang

Recently, the Qianjiang New Year lighting project was debugged for effect, and Qianjiang Gate Bridge staged a fantastical and magnificent light show.

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Mianyang

During the period from February 3 to February 26, from 19:00 to 22:00 every day, a Chinese New Year-themed light show will be staged on both sides of the Ful River in Mian Yang city. The Chinese New Year light show is based on red, incorporating red lanterns, fireworks, and firecrackers representing the elements of the Chinese New Year, and introducing fashionable and dynamic elements to celebrate the New Year!

Mianyang

Zhuzhou

Zhuzhou Chinese New Year light show is themed “Golden Bull Celebrates Chinese New Year” and is played on the Hilton, Lijing Riverside, Golden Sunshine, Jiutian International and Tianyuan Bridge Lusong Bridge as the enclosed linkage carrier to create a festive Chinese New Year atmosphere.

The theme lighting includes garbage classification, running cattle, elements of the New Year of the Ox, cattle turning to the sky, blessing cattle, fireworks blooming, New Year wishes, flowers blooming, etc. Each time lasts for more than 9 minutes and is broadcasted from 6:00 to 11:00 every night from New Year’s Eve to the 15th day of the first month.

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The great disaster will not die! The epidemic brought those effects and changes to the Wuhan market ……

The year 2020, which was shrouded by the epidemic, has finally come to an end, a year that is etched in the bones of Wuhan’s lighting industry, the post-epidemic era, some people are remembering the dead, some people are looking deeper into human nature, the more realistic issue is the ensuing market development, the real economy where to go from here. 2020 was a difficult ordeal for Wuhan’s lighting market, a large number of stores closed down, factories entered a freeze period. Orders decreased under the epidemic, jobs decreased, workers’ wages decreased, leading to a decrease in consumption power, orders decreased again, and the market fell into a tepid predicament.

Since February 2020, in order to save themselves, the market has opened a live mode with goods, e-commerce platform, live with goods, online training is also the unprecedented degree of fire, these are the labels of 2020, will become the Wuhan lighting industry “in the annals of history” of a.

Lighting market: rent-free, attraction, concentric war epidemic

The epidemic came on rampant, so that the whole industry was caught off guard, starting in March 2020, Wuhan stores have made a response, Han Lai Plaza was the first to introduce a rent waiver policy, followed by the rudder drop mouth market, the Southland Lighting World also announced their own rent waiver policy, the health and safety of merchants under the epidemic is the most concerned about the market, Han Lai Plaza market has not yet officially resumed operation when they began to Backstage work, they sent commissioners to maintain close contact with merchants, asking each merchant’s health situation every day, especially some merchants who returned home from Wuhan, mobilizing merchants to actively cooperate with the local government’s relevant epidemic prevention policies and return safely as soon as possible. There are also many enthusiastic merchants who have actively joined the team of community epidemic prevention volunteers, providing various living services and assistance to the citizens in the epidemic.

In the face of the current situation, although the markets offer certain rent reductions to merchants, the only way to stabilize the market is to increase customer flow and improve merchant sales. Therefore, from the second half of 2020, each market increased the frequency of promotional activities, Hanalei Square almost every month on average to carry out a marketing campaign, but also to encourage merchants to come up with explosive products and hot prices, together through various channels and platforms to accumulate customers and attract traffic, better stabilize the confidence of merchants in business. In addition, the lamps and lanterns market omnichannel attraction is also a very obvious change in 2020, online and offline omnichannel attraction, land, sea, and air to help merchants improve sales. For example, the live broadcast, which is very hot in 2020, is also widely used in the promotion of the market. Live broadcast, a small video, and other new marketing models, direct sales may not necessarily bring considerably, but in the offline stores to attract traffic, expand the influence of the brand can still play a role.

Excluding uncertainties such as the epidemic, major stores also have a different level of understanding of future development, Hanalei Plaza Wang Rongchu, deputy general manager, stressed: “The market needs to have a deep understanding of the current industry situation, to see the essence through the phenomenon, clearly know what the deep-seated reasons behind the difficult appearance, in order to proactively adjust and change. “The store needs to change its thinking quickly from the manager to the service provider, both to serve the merchants in the store, but also to serve consumers. Stores and merchants to become a true community of destiny, together with the concerted efforts to do a good job for the consumer service, so as to form a virtuous cycle, to achieve sustainable development.

Market merchants: self-help, adversarial war, in danger to seize the opportunity

Affected by the epidemic, Wuhan merchants in 2020, the overall loss of merchants in various markets is much greater than the new, after the epidemic, some merchants directly choose to withdraw, there are some merchants with the mentality of trying to support a period of time, but also chose to leave the field or turn to the warehouse business. Of course, there are more brave people bucking the trend, expansion stores or new stores opened a lot, such as Philips Hubei Operations Center after the epidemic, the new store opened officially began operations, Ochs Hubei Operations Center is also in the epidemic after the renovation and opening, in addition to Fu Man Tang, Rays Burkley, Vanke lighting have different degrees of expansion of the store upgrade.

On a national scale, the impact of the 2020 epidemic on the Wuhan market was more obvious: customer flow was significantly reduced and dealer input shrunk. From a deeper level, it accelerated the industry to step into the process of transformation and upgrading, adjustment and reshuffling. In addition, under the influence of policies such as hardcover housing, sales channels are gradually diversified, the store is no longer a single purchase channel, coupled with the changing needs of consumers, they need more one-stop solutions, rather than a single traditional product supply. These have brought considerable challenges to the market, but also stimulate the market to actively and quickly seek transformation.

For future operations, Wuhan stores will also make improvements. Hanalei Plaza will conduct a comprehensive assessment and grading of the existing tenants from 2021 onwards, based on the comprehensive situation of the contribution, loyalty, and activity cooperation of the tenants in the store, as a reference standard for the lease renewal policy, to fully mobilize the linkage enthusiasm of the tenants and the store. In addition, Hanalei Plaza overturns the tradition of a one-year lease contract to encourage the long-term and stable operation of merchants, and will also give policy tilt to merchants who upgrade their store image and products. In addition, the person in charge also said that he would continue to increase support for marketing activities and brand promotion, and actively expand customers and attract traffic.

The epidemic is a disaster and a challenge for the Wuhan lighting market, and it is a retrograde step to go against the current. The epidemic has accelerated the organic integration of stores and merchants’ resources, which is conducive to giving full play to their respective advantages and keeping up with consumer demand, and will definitely explode with great energy in the future.

Market activities: Rays, Oppel, Philips heavy attack

From the perspective of brand performance, the epidemic accelerated the differentiation of the brand, the strength of the brand continues to explode energy, continued to make efforts to consolidate the brand position, there are some brands that can not stand the test gradually fade out of the market, the overall activities of the Wuhan brand in 2020 reduced, but there are several more shocking industry activities.

Rays Lighting were held in April, November, 10,000 people factory purchase activities, each activity harvested more than 1,000 owners tens of thousands of people involved in the activities, orders are also more than 1,000 single, successfully helped dealers deal with the store backlog inventory, and expand the influence of Rays Lighting in Hubei;

Apple Lighting held a 2020 circulation channel new product launch in September, divided into two large sessions, one in Xiangyang and one in Huangshi, with thousands of dealers participating in each session, which enhanced the confidence of dealers and comprehensively improved the brand influence.

Philips Hubei operation center held a new product conference in September, launched a variety of new products in the fall, consolidating the channel stability, harvesting 3.78 million yuan of order results, it is worth mentioning that Philips operation center is officially operated only after the epidemic, the outstanding achievements in 2020, caused a wide range of industry buzz.

Dealer performance: not afraid of difficulties, proactive breakout

In terms of dealer development, the poor environment is a litmus test, which can better test a dealer’s all-round ability. In 2020, there is no shortage of excellent performers in Wuhan, such as Tianhao Meijia, Oppel Home, Raysbury, Suntory, Fu Man Tang, Juihao Lighting, Wuguang Ten-color, etc. They all have different degrees of excellent performance.

Five Light Ten Color Hubei Operations Center Yu Aozhang said that the best category in sales in 2020 is the minimalist modern style, Hubei Operations Center focus on the main wholesale channel, channel sinking steadily, adding more than 20 channel outlets, brand publicity increased live with goods, a small video and other new ways of publicity. Although the direct sales brought by this method is very limited, but in the diversion of offline, increase the influence of the brand has a non-negligible role.

Philips Hubei operation center in 2020 is also very outstanding performance, Philips operation center before the epidemic in preparation, the epidemic delayed the official operation, Wuhan in April 2020 after the unsealing of the formal operation, but in just a few months the channel network growth faster, the distributor acceptance is higher, the operation center in the brand publicity, channel vigorously support the transformation of the terminal stores, promote the transformation of the distributor business ideas, promote and build integrated stores, elite stores, do not do big and full, take the “small but fine, small but beautiful, small but specialized” route.

The performance of Guanhua Lighting in 2020 is also remarkable, the performance growth is obvious, stores and distribution outlets have a breakthrough, currently more than 40 Guanhua stores throughout Hubei Province, distribution outlets more than 100, there are several stores under negotiation to prepare for renovation after the year, in general, Guanhua Lighting because of stable product quality, high-cost performance, very good reputation in prefecture-level cities and county-level cities, coupled with the branch team is very strong, the results in 2020 is quite good, general manager Li Sanyan said, I hope the new year can get more support from the head office, the results to a higher level.

Product category: modern simple, no main light design continues to be sought after

In terms of product categories, modern minimalist style and no main light design are continuously sought after in the Wuhan market, and the heat is higher. The simplistic design of no main light and uniform light is increasingly loved by young people, while no main light design mainly uses downlights, spotlights, magnetic lights, line lights, etc. These categories have naturally become the darlings of market circulation. The market product performance of the better brands are Rays, Oppel, Philips, Song Wei, Hongguang, Woodland, Suntory, Guanhua, Huayi, Ouman, etc…

Wuhan City, Hubei Province, general manager of Bailey lighting Xiang Tao believes that no main light design is undoubtedly the future direction of development in the field of lighting. 2020 epidemic swept the whole of humanity, the lighting industry has collectively experienced a baptism, for the enterprise brand is an opportunity is also a challenge, the epidemic accelerated the metamorphosis of the industry, industry development has stood at the cusp of the storm, the diversified development of channels, the mainstream consumer groups in the continuous Change, the rejuvenation of designers is also changing the consumer channels and lighting product demand, consumers now pay great attention to the shopping environment experience, personalized, intelligent has become the mainstream of development. In recent years, no main light design has become a popular direction, lighting is not only limited to lighting and decoration, but consumer expertise is also getting stronger and stronger, the requirements for lighting are increasingly high, no main light design to meet the aesthetics of young people, to create a personalized atmosphere, is undoubtedly the mainstream direction of future development in the field of lighting.

 

landscape lighting

March 1 came into force! The use of large areas of neon lights is strictly prohibited, Wuhan for landscape lighting regulations

Landscape lighting to use energy-efficient lamps and lanterns and advanced light control methods. Prohibit the use of powerful searchlights, high-power floodlights, large neon lights and other super brightness, super energy lamps and lanterns. Set up landscape lighting facilities to coordinate with the surrounding environment, shall not affect public safety or the attached buildings, structures, structural safety.

Wuhan Municipal Government official website announced the “Wuhan City, landscape lighting management measures. The measures shall come into force on March 1, 2021.

Four types of regional buildings
Structures should be set up landscape lighting facilities

Set up landscape lighting facilities should be in line with the special planning of landscape lighting. Prohibit the violation of the landscape lighting special planning to set their own landscape lighting facilities. Prohibit the setting of landscape lighting facilities in the cultural relics buildings, old trees, and wetland nature reserves.

“Measures” clearly, the following areas of buildings and structures should be set up landscape lighting facilities.
The two rivers and four shores, East Lake, and other core areas of buildings and structures.
Yellow Crane Tower, Turtle Mountain TV Tower, and other landmark nature of buildings, structures.
Airports, railway stations, and other important window facilities.
Other areas that really need to set up landscape lighting.

Prohibit the following six types of behavior

“Measures” provides that no unit and individual shall not implement the following acts of damage, damage to landscape lighting facilities.
(1) in the landscape lighting facilities within a safe distance, unauthorized tree planting, digging pits for soil or set other objects, or dumping of corrosive substances containing acid, alkali, salt or corrosive waste slag, waste liquid.
(2) unauthorized in the landscape lighting facilities on the erection of cables, placement of other facilities, or access to power.
(3) the unauthorized implementation of blasting, drilling, excavation, burning, and other activities above the landscape lighting pipeline.
(4) unauthorized relocation, removal, use of landscape lighting facilities.
(5) unauthorized operation of landscape lighting facilities switch or change their mode of operation.
(6) other acts that cause damage or interference to the normal safe operation of landscape lighting facilities.

The use of large neon lights and other ultra-bright lamps is strictly prohibited

“Measures” provides that landscape lighting design should be in line with the “City Night Lighting Design Code” related requirements, scientific determination of landscape lighting creative features and methods, landscape lighting brightness, power density values, etc., taking into account historical, cultural, architectural, environmental and other factors, in line with heritage conservation units, historical landscape areas, and excellent historical buildings protection management requirements, shall not destroy the historical and cultural landscape.

Set up landscape lighting facilities should be in line with the technical specifications of landscape lighting, implementation program requirements, and the surrounding environment in harmony; shall not affect public safety or the attached buildings, structures, structural safety, shall not affect the surrounding road traffic, airports, railroads, and other special signal lights normal use. Involved in wetland parks, mountains, and urban greening areas set up landscape lighting facilities, should seek the views of the greening authorities.

Landscape lighting should be in line with national and provincial and municipal regulations on energy conservation, a reasonable choice of lighting methods, the use of energy-efficient lamps and lanterns, and advanced light control methods. The use of powerful searchlights, high-powered floodlights, large neon lights, and other super brightness, super energy lamps and lanterns is strictly prohibited.

 

night economy

The “night economy” into the two sessions of high-frequency words, landscape lighting will usher in new opportunities!

At present, many places in the country into the “two sessions” time. In the photo, network combing found that the word “night economy” has been mentioned many times and become a high-frequency word around the two sessions. The nighttime economy that has blossomed everywhere is facing a boom, but it also faces the problem of how to increase patronage and maintain vitality. To this end, CPPCC members actively for the local “night economy” construction advice.

Promote the city lighting from functional to cultural upgrade; cultivate “net red” card place, explore the night business model; create a new landmark of the night economy; build a brand, strengthen the “night economy”; create a “night economy “Light up the “night gold city” ….. In 2021, the whole country will continue to strengthen the construction of a “night economy” to achieve high-quality development.

Fujian Quanzhou
★Municipal CPPCC Hong Kong and Macao member Liou Wenbo: promote urban lighting from functional to cultural upgrade

Hong Kong and Macao members of the CPPCC Liou Wenbo suggested that from the perspective of top-level design, the two river basins (Jinjiang River and Luoyang River) should be planned in an integrated manner, with different levels and distinctive theme areas designed to enhance the coastal landscape and create a new image of the modern city of Quanzhou with high value.

Carefully design the landscape zones along the rivers at night. The night view of the city is an important part of the urban landscape, and it is necessary to create a new landscape of “Quanzhou on the upper reaches of the river”, and to create a night cruise and light show from the shoots river bridge to the Jinjiang river bridge basin to revitalize the flow of tourists across the river.

Promote urban lighting from functional to cultural upgrade. It is recommended to learn from Suzhou, Hangzhou, and other water-friendly city practices, the introduction of the “cultural landscape lighting” concept, to promote functional lighting, landscape lighting to cultural lighting transformation and upgrading. Focus on building the lighting landscape along the two rivers, call lighting at different levels, rendering bridges, buildings, barges, greenery, etc., with the help of modern means of expression, lighting and the ancient city, the new area of humanities and history and landscape style, the integration of technology and artistic thinking for lighting design, so that lighting emits a cultural atmosphere, reflecting Quanzhou’s sense of historical importance and urban landscape idyllic scenery.

★ Municipal CPPCC member Lin Haiyun: Cultivate “net red” card places to explore the night business model

CPPCC member Lin Haiyun believes that the development of the nighttime economy should create a touchable and palpable consumption scene for citizens and tourists, and create a nighttime economic model with the characteristics of the ancient city. Should sort out and integrate some of Quanzhou’s special cultural resources into it, such as Nanyin, Gaojia, Liyuan, speaking ancient forms of traditional arts with southern Fujian characteristics through the combination of modern technology, innovative forms of interpretation, try to perform in landmark places, to create a new model of “culture + technology + tourism” nighttime economy.

★ Municipal CPPCC member Li Yuyuan: refer to the north, open cultural venues at night

CPPCC member Li Yuyuan said that in order to develop the night economy, many museums, art museums, and other cultural venues in the north and the south have opened night venues, becoming a new option for urban nightlife. Quanzhou City should also explore the night operation mode of cultural venues suitable for its own reality, but also a new way to promote the development of the night economy.

Shandong Texas
CPPCC member Liu Yongtao: open up Yuying Street, to create a new landmark of the night economy

Since the Dezhou Municipal Government issued 20 views on the prosperity of the night economy, has achieved very good results, Yuying Street (University Road – Youth Road) between the night market is particularly hot, but because this is the traffic section, whenever the night market began, this road is also unable to pass motor vehicles, more or less caused inconvenience.

Liu Yongtao suggested that the coordination of opening the University Road to the orchard Road section of Yuying Street, the activation of both sides of the market houses, the current night market snack street north, so that the University Road to the orchard Road between Yuying Street into the old city set of snacks, culture in one of the new landmarks of the night economy.

Anhui Anqing
CPPCC member Gao Shen Gui: to create a brand, to strengthen the “night economy”

“Light a light, gold million taels.” How to make a bigger and stronger “night economy”, light up the night of Anqing city? CPPCC member Gao Shen Gui suggested that through policy guidance, adjust the layout of the industry, etc., to promote the “night economy” quality upgrade, to inject new momentum into the economic development of Anqing.

Accurate positioning of consumer demand, reflecting the regional characteristics and cultural connotations. To further excavate the local history and cultural elements of Anqing, promote the excellent traditional culture of Huangmei opera, through performing arts associations, business institutions, etc. to cultivate Huangmei opera, concerts, and other types of night cultural and artistic projects to enrich the theater night cultural and performing arts activities.

Differentiate the existing commercial complexes, build a series of North Main Street, Dekuan Road, seven streets night market economic zone, planning to create a number of characteristics of the Linghu opera culture, Yulin Road Riverside old brand, do bright “a street a product”.

Establish a management mechanism to enhance the level of support services and protection. To strengthen the construction of public infrastructure; improve night traffic services, optimize public transport routes.

Focus on brand building, increase consumer guidance and publicity. To create “night Anqing” as the theme, fully explore the night consumption resources, create a high-quality night business consumption environment, Daguan District, Yingjiang District, Anqing Economic Development Zone can each build a “night economy” gathering area, Yixiu District to create rural night market town. Accelerate the transformation and upgrading of agricultural caravans, and vigorously develop boutique B&B, leisure experience, and other business models.

Lanzhou, Gansu
CPPCC member Chen Yuhui suggests: creating a “night economy” to light up the “night golden city”

The prosperity of the city cannot be separated from the support of the “night economy”, at the two sessions of Lanzhou City, CPPCC member Chen Yuhui suggested building the “night economy” from four aspects, so that the “night economy” lights up In the two sessions of Lanzhou City, CPPCC member Chen Yuhui suggested to build “night economy” from four aspects, so that “night economy” can light up the “night city” and add strength to the economic development of Lanzhou City.

Create a diversified night consumption mode. Around the theme of enriching nightlife, developing “night economy”, and creating a “nocturnal golden city”, taking the night economy as a breakthrough, focusing on improving and upgrading the night consumption facilities and enriching the night service functions, in the “food, tourism, residence, entertainment, sports, performance, museums By providing diversified “night economy” services, meeting the night consumption needs of citizens and tourists, continuously expanding the tourism industry chain in Lanzhou, striving to build a Lanzhou night consumption model with unique characteristics, health, and fashion, and diversified business modes, and gradually enhancing the nighttime vitality of the provincial capital, and improving citizens’ happiness. The city’s tourism industry chain will be continuously expanded to meet the needs of citizens and tourists at night.

Create a new landmark of “Golden City at Night”. Based on the landscape belt of Yellow River Style Line, HongYun JinMao in Chengguan District, Lanzhou Center in Qilihe District, and Jincheng Center in Xingu District, multiple “Night Golden City” landmarks are built around the themes of high-end leading, cross-border integration, and vitality and fashion, and “night economy” with innovative leading and brand attraction is vigorously developed. “Night Golden City” landmarks, business districts, and living circles to support the transformation and upgrading of night lighting and beautification projects, improve the night signage system, landscape features, leisure facilities, lighting facilities, sanitation facilities, public WiFi, and other supporting facilities construction; encourage enterprises in Encourage enterprises to carry out nighttime promotional activities such as shopping, dining, culture, fitness, and entertainment in the landmark business district of “Night Golden City”, and organize a series of consumption promotion activities such as “Enjoy Lanzhou – Shopping Golden City”, national food culture festival, beer square culture activities, light show, and other nighttime theme activities. activities.

Enhance the business circle of “Night Golden City”. It is suggested to build several “Night Golden City” business circles in Dongfang Hong Square, Wanda Square, Xiguan Cross, Nanguan Cross, Lanzhou Center, Lanzhou Old Street, Yellow River Building, Olympic Sports Center, West Station Cross, Jinniu Street, Central Business District, Central Exchange Square, Joy Plaza, Zhonghai Square, etc., so as to form “dining consumption, business tourism, culture, and sports” integrated development. The “night economy” consumption atmosphere of “business tourism, culture, and sports” integrated development, improve the “night economy” consumption quality, radiation drive the consumption of the surrounding areas. Support the central city scenic spots to launch healthy and standardized night entertainment boutique programs and resident performance projects, organize night tour projects in White Tower Hill Park, Wuquanshan Park, Yandina Park, Silver Beach Wetland Park, Jincheng Park, and other places, and create Lanzhou’s net-worthy attractions “card” place.

Cultivate the “Night Golden City” living circle. It is suggested to cultivate several “Night Golden City” living circles in the four urban areas such as Zhengning Road, Gannan Road, Zhangye Road, Jianlian Road, Jinniu Street, Park Road, Hengshui Road, Shandan Street, and other high-traffic areas, improve infrastructure and supporting services, and facilitate residents’ nighttime consumption. At the same time, the implementation of a district policy, in the “night city” around the circle of life, the organization of cultural, tourism, shopping, catering, and other themes for the weekend and holiday boutique night market activities, support brand chain enterprises to increase the construction of 24-hour convenience stores layout, and actively encourage shopping malls, shopping centers to extend business hours, during the holidays to carry out “No closing” evening promotional activities, to carry out “competition to swim the Yellow River” “urban night running” and other night sports activities.

★ Provincial CPPCC member Chen Qing: the preparation of Haikou “night economy” urban construction planning

Provincial CPPCC member Chen Qing suggested inviting well-known experts and entrepreneurs in various fields at home and abroad to face-to-face meetings, seminars and field visits, division of labor, the whole Haikou a chessboard timely preparation of Haikou “night economy” urban construction planning, reasonable layout of Haikou “night economy” area, strengthen the top-level design, feasibility, operability and practicality of the plan, focus on the “night economy” characteristics, focus on the actual effectiveness of the implementation of the plan, to create Haikou “night economy” urban cultural tourism characteristics of the city circle.

★ CPPCC members Lin Yujing, Su Wen, Du Jinggang: the development of Sanya characteristics of the “night economy”

“During the two sessions of Sanya, CPPCC members Lin Yujing, Su Wen, and Du Jinggang suggested in a joint proposal to develop Sanya’s special “night economy” by improving supporting facilities, increasing policies, financial support, and tax incentives.

Lin Yujing and others in the proposal, to expand the brand effect, the relevant departments in Sanya in accordance with the goal of creating national and provincial night economy demonstration blocks, high standards, the high starting point for the planning and construction of the night economy in the region, and through three-dimensional marketing and publicity, the concept of “night Sanya, tide life” to the country, amplifying the island night market The brand effect of the island night market culture will be amplified. To enrich the night tour experience, promote the development of culture, entertainment industry, create cultural tourism products, night sports and fitness activities, and other key work, cultivate a number of net red night goods, to create a number of night consumption net red spots, net red night neighborhoods, night tourism card points.

Deputy to the Huanggang Municipal People’s Congress, deputy secretary of the county party committee, and county mayor Tian Hongguang: to create a night-time tourism economy, so that tourists are fascinated by the Ying Shan

“The development of cultural industries in Yingshan County is slow, with few leading enterprises, and the effect of leveraging local economic development is not obvious enough.” Tian Hongguang said that Yingshan County will create a night tourism economy, create a boutique performance program, the tourists from transit tour to overnight tour, the tourists stay in Yingshan so that more tourists are hooked on Yingshan.

Changsha Municipal People’s Congress Representative Li Zhi: combining cultural characteristics to create core night-time economy shopping districts and landmarks

At present, the biggest obstacle to the development of the night economy in most cities is the single product structure, blindly follow the trend, and the lack of cultural connotation and local characteristics. Changsha Municipal People’s Congress Representative Li Zhi suggested that a brand should be established to build a model of Hunan night economy, focusing on building a special Hunan night economy circle with Changsha City as the core and the surrounding central cities as support. Create a number of core night-time economic shopping districts and landmarks, and plan and build night-time economic clusters rich in local Hunan characteristics.

Night tour projects such as water night tours, water shows, and thematic light shows can also be developed around inner lakes such as Xiangjiang River, Yueyang Dongting Lake, Changde Liuye Lake, and Chenzhou Dongjiang Lake simultaneously. At night, the Yuelu Academy will be opened and “night academy” and “night lecture hall” will be held.

Changsha CPPCC member Liu Xiang: the use of big data platform to create a unique personality of Changsha

On how to promote Changsha’s nighttime economy, Liu Xiang suggested accelerating the integration of culture and tourism to build new scenes, supporting the business model of “Netflix+Culture”, digging deeper into Changsha’s historical and cultural heritage, and constantly enriching the cultural flavor, so that nighttime Changsha not only exudes the charm of fashion and trend but also reflects the spiritual and cultural temperament.

Accelerate the construction of a comprehensive information management command platform. Through the big data platform, the operating hours and scale of the city’s nighttime public transportation will be dynamically scheduled to provide consumers with more convenient travel services. At the same time, city managers should also balance the needs of the night economy development in commercial areas with the residential needs of residents in residential areas, and take into account the needs of local residents for nightlife and foreign tourists for fun, to increase the charm of Changsha as a city and create the unique personality of Changsha’s night economy.

Changsha 15th National People’s Congress Representative Chen Shu: Optimize the city’s night scene and boost the city’s night economy

Chen Shu suggested that Changsha should prepare and improve the overall night scene lighting guidelines and implementation plan. In the night scene lighting, consider and plan from multiple dimensions such as aesthetics, humanities, environmental protection and energy-saving, climate conditions, and topographic environment. In the optimization of the night lighting program, it is recommended to change and improve the brightness, color, lighting methods, and other issues, for the city night scene reasonable “color”.

Chen Shu said, in the city before the implementation of large landmarks lighting program, Changsha can consider the implementation of expert review and social hearing system. Night scene style can be subdivided according to the region and the surrounding environment, with a more distinctive Changsha night scene to help promote the development of the city’s night economy.

 

Summary, Jiangsu market is very cold, it is difficult to make money, the practitioners are very hard ……

2020 is an unexpected event stirring and very difficult year anxiety even pervades the entire industry. In the unusually low market, which brands make a breakthrough, which companies fade out of the jungle? What products are still doing well, and which categories are showing weakness? How to accurately grasp the rapidly changing industry, how to enhance confidence and courage, and how to change ideas to meet the brutal market baptism, are testing our minds. The lighting province of Jiangsu’s market performance may be able to bring us some ideas or inspiration.

The current state of the market: popularity worries, the rebound is difficult to term

Although 2019 we generally predict that the situation in 2020 is not optimistic, I did not expect it to be so, or poor to let people speechless. Sales of less than thirty to fifty percent of the business abound, some even only a third of the peak or less. Market around the province, basically show more in less out of the situation, nearly half of the lamps and lanterns market closed is not alone, there are up to 80% of the rate of closure or simply changed to do other categories. Barely open, most of them are also cold, businessmen and shopkeepers are listless, the store’s lights are also open less. Correspondingly, most of the light city around the store rent exists in varying degrees of downward adjustment or concessions, the market party service mentality since the better, some new lamps and lanterns market project is suspended or rotten. There is even an “anomaly” phenomenon: the location of particularly good stores in the past is certainly to book in advance, now as long as you have money to open a store, to find a good location store has not been a difficult task.

In order to survive, manufacturers and wholesalers see money, the region does not set up a protection system, put goods everywhere, the area between the string of goods is no longer strictly accountable, or even tacit or disguised encouragement. Not only small and medium-sized enterprises, but some well-known brands in the industry also operate in this way, so that the market terminal merchants are angry, but there is nothing they can do. At the same time, the inquiry has become very easy, some of the original prices are not transparent big brand products, the market is very easy to ask the price to get the goods.

Affected by this, manufacturers are more cautious to open dealer meetings, whether frequency or scale, are significantly shrink than in previous years. Terminal advertising and salesmen sent to the market, but also a significant reduction.

Business is not good, it is difficult to control the purchase of links, the slightest inadvertence will be stalled backlog, looking at the pile of goods, depressed feelings can be imagined. Once a merchant out of the industry when emptying the warehouse, a million inventory of only seven thousand, shocking. Jiangsu market sandwiched between Changzhou and Linyi, two major wholesale lighting market, because of the huge magnetic effect, many consumers can directly to the two major distribution centers to buy lights, some of the city and county retail business washed up miserable, the merchants screaming for more.

Category: differentiation is obvious, merchants follow the hot spots

At the product category level, it seems that there is no recognized particularly popular not worry about sales. Crystal lamps, European-style lamps, lucite lamps, traditional Chinese, and other products are not as popular as in the past, sales pressure is not small. Light luxury, Scandinavian style, modern minimalist, new Chinese, and other categories of products, has become the absolute mainstream of the market, go larger. But at the same time, do more business, these categories of stores, monopoly areas abound in the market. Not open monopoly will also be in the store with some. In the cultural tourism economy and the night landscape economy hot moment driven by the effect, do outdoor lighting and lighting engineering business is good, and even some are too busy. There are projects around the country so that the envy of peers. Doing lights, fan lights, emergency lights, magnetic lights, and other seemingly niche products of the business, but another piece of heaven, life seems not bad.

The big brand enterprise full category operation, to achieve one-stop shopping lights, the impact on small and medium-sized brand enterprises. Hardware channels, township channels, super channels, by more and more brands are concerned about, into the early or layout of deep, the harvest is very rich. But these types of channels are very fierce competition, the product is mainly concentrated in the light source, kitchen and bathroom lights, bath bar, panel lights, home furnishing class downlight, light strip, bracket and other categories, the scale effect of the enterprise and product cost performance requirements are high, it can be said that not miscellaneous brand enterprises can play.

No main light design, in southern Jiangsu city to promote very well, its design concept has been recognized by the majority of owners. Zhangjiagang City, general manager of Datang Lighting Qian Yongxin said bluntly that the local market to buy lights, half of them consult no main lights. With its high proportion, some regions may not be able to imagine for a while. Driven by the trend, some past businessmen doing flower lamps or modern lamps, also began to get involved in the field of masterless lamps, have decorated independent masterless lamp scene experience room in the store.

Network impact: the psychological level of impact is greater

Between brick-and-mortar stores and e-commerce platforms, it seems to have formed a dynamic of this and that. In the past, only facing competition from professional online shopping platforms such as Tmall, Taobao, Jingdong, Poundland, etc. With the comprehensive strike of Jitterbug, Volcano, Racer, WeChat and other popular social software platforms and the continued explosion of live-streaming with goods, for the physical stores, it is adding insult to injury to a precarious degree. The net red demonstration, live with goods, just like a brand standard. And online sales platform continues to improve and upgrade, improve its credibility, good sense and experience, there will be more and more consumers are attracted and locked.

How big is the scale of e-commerce? Zou District, Changzhou City, only the town, there are as many as 1200 professional online sales. The scale of the giant, as can be seen. Online access to Changzhou Zou District, such as a large distribution center for lighting products, the impact is still small, after all, “embankment loss outside the embankment to make up for”. The rest of the regional lamps and lanterns market, the businessman is not a first-hand source of goods, the price lack of competitiveness, can not do e-commerce, only to watch the local clientele was robbed, called in vain.

Online sales platform on the impact of physical stores, a greater degree of impact from the psychological level. E-commerce has been in the initiative to attack, physical stores are passive strokes, it can also be said that the latter neither the power to fight, more power to fight back, can only be beaten passively. Accompanied by the major e-commerce platform sales data released during the big promotion, again and again to provoke the fragile nerve of the entity business, and the impact of the energy and trembling strength is huge, unprecedented.

See the real chapter under the slow market, pragmatic and pragmatic heart can be period

The market is very cold it is difficult to make money, the practitioners are very desperate. Survival, or has become the current imperative of the lighting people. In this context, people are generally more rational and pragmatic. Do retail, no longer the pursuit of opening large stores or open multiple stores. Light asset operation, survival first, and then seek development. Or with the trend of keeping up with the popular categories and popular models, to take advantage of the wind power to move forward easily.

Many business owners have often lamented that, in the face of the new situation, the new situation, the old ways used in the past is obviously no longer good. To continue to play, or want to build an evergreen business, you need to breakthrough, and the need to constantly seek new breakthroughs. Facing the wall only to break the wall, it is difficult to reward Tao Hai is also a hero.

The good thing is, in the market, some businesses have figured out a lot of appropriate method and successful experience. Nanjing Chuang Yi Jia deep plowing invisible channels for twenty years, taking one landmark lighting project after another, sales of up to one billion. Xinghua Xu Bingcai successfully operated the local high-end social circle, sales are guaranteed, profits are also good. Changzhou Jane a electrical appliances, hand in hand with the well-known brand Zhejiang Sunshine, successfully achieve brand upgrading and sales pull up, widely peer attention. Jiangsu Jing Sheng lighting, the construction of strong branches, channels down, deep distribution, full penetration of the township market, only in a prefecture-level city of Suzhou sales that is up to 20 to 30 million, so that peers can not be expected. Nanjing Jianzheng lighting in its traditional engineering strengths outside, actively embrace the Internet, the use of Tmall International, Amazon, and other platforms to promote products overseas, living both scenery and nourishing. Taizhou Zhongjia lighting and Gao’s lighting are cross-border operations, through the furniture or custom closet business to help bring a lot of popularity and promote the sales of lighting categories. Such and such, to name a few. Eight immortals cross the sea, each showing their talents.

 

 

this is the place neon sign

From selling lights to sell light, “new wholesale” how to upgrade from products, channels, brands!

2021 is a brand new year, and a newborn year for the industry.

We are pleased to see that the majority of manufacturers began to return to the essence of lighting, to the light; consumers also began to pay for light, for professional services. The new era, new rules, new opportunities, from selling lights across to sell light, need to the product, channel, brand for a comprehensive upgrade.

First, the product upgrade. Before consumers focus on the shape, brightness, and price of lamps and lanterns, factories in order to meet consumers, are constantly changing a variety of shapes and styles, and constantly improve the brightness of LED lamp beads and reduce product prices. Product upgrade is to shift from the past to fancy shapes, high brightness, low prices to the full spectrum, high color rendering index, professional light distribution, scene design, and other light values as the leading high-quality product orientation.

Second, the channel upgrade. Since the reform and opening up, China is a seller’s market dominated by the lighting market dealers, tight economy led to no shortage of traffic in any market, dealers as long as the store, open a large store, open more stores will have greater sales, better business. Today has been transformed into a buyer’s market of channel fragmentation, the channel from the past factory to the dealer to sit and wait for consumers at the door, upgrade to the factory to the dealer and then to the designer, home improvement companies, to professional services to obtain services within the radius of the consumer, the author called the “new wholesale”, compared to the previous traditional wholesale channels more hidden, the interests The chain is also longer.

Therefore, the need for companies to have a professional positioning, standardized market control system, sufficient interest support and relatively opaque price system. In this regard, the advantage of the industry leader brand has become a disadvantage, the market belongs to each segment of the professional brand.

Again, the brand upgrade. From the past blindly expand the whole category, trying to meet all consumers’ needs for all products, to positioning services for a specific level of consumer groups, a specific category of products of professional brands, the best to make the brand become synonymous with a subdivision of the product category.

In a word, the brand concentration of through-flow products will become higher and higher, and the industry will no longer have the opportunity to create such a volume of brands as Opple and Rays, professional lighting will become the industry’s new blue ocean, more and more subdivided categories, constantly generating new tracks, more and more hidden channels, and increasingly long benefit distribution chain ……

Today, the “new retail” has fallen to a chicken feather, although there are still people to pay tuition. The “new wholesale” has emerged, focusing on the dealer professional channels, the layout of franchises and training professional lighting designers in the country’s brands have tasted the sweetness.

In the new year, we will adhere to the concept of “the material and the knowledge, keep the right and the new”, in the “line of stability” on the basis of active “innovation”, further focus on resources, enhance the value of services, follow the trend, advocate and service strategic cooperation brands will be “new wholesale” to the end.

We are all messengers of light, always to the light, to the new, to the future!

 

programmable rgb led strip

The theme of GILE 2021 was released: The present is possible, the future is promising

The 25th Guangzhou International Lighting Exhibition (GILE) was successfully concluded in October 2020, which welcomed 2,028 exhibitors and 141,868 professional visitors from 20 countries and regions. The 26th edition will be held from June 9 to 12, 2021 at the China Import and Export Fair Complex. The show will continue to adopt a cross-platform format, combining physical and online platforms to focus on the future development and business opportunities of global lighting professionals and encourage industry players to continue to move forward in the recovering global lighting industry market.

According to an outlook report by the Optoelectronics Research Division of TrendForce, global LED demand is expected to bottom out in 2021, with an estimated output value of $15.7 billion, up 3.8% annually. Facing the bright future, the theme of the 2021 exhibition will be “The present is possible, the future is promising” to discuss the current breakthroughs in the lighting industry and to look forward to the future trends of the industry. At present, while facing challenges and risks, new opportunities are also breeding, how should lighting people create a new situation? In the future, how should the industry deploy? From the space scene, digital operation, resource integration, new media marketing for in-depth integration and thinking, to achieve the landing operation.

For the theme of the 2021 exhibition, Mr. Hu Zhongshun, General Manager of Guangzhou Guangya Messe Frankfurt Co.

The future is no longer out of reach, it is happening right now, the lighting industry needs to continue to live to light, actively enhance the value of light, to develop a broader “frontier”, including deep ultraviolet UVC LED, intelligent dimming, plant lighting, health lighting, etc., to verify that the Internet + and health lighting is no longer empty talk. At present, the lighting people to move forward, inherit the heavy and solid craftsman’s heart, to try new ideas, new ideas, to make just the right lighting on demand, for the future development of the industry laid a deep foundation, so that the lighting industry with a hundred years of history continue to pass on the flame, ignite the world.

1) Intelligent cross-border, interconnected scenes experience a major trend

With Huawei, Ali, Baidu, Xiaomi, Doodle, Fluorite, and other platforms based on PLC, Bluetooth Mesh, Wifi, Zigbee, and other intelligent lighting interconnection group standards promulgated and landed, the bottleneck of interconnection between platforms will be broken, the most critical barriers to the outbreak of smart home lighting broken, lighting companies can dock with the platform one-stop, R & D costs and personnel investment will be significantly reduced, personal Smart scene experience is greatly enhanced, whether it is smart lighting or smart home will usher in the breaking point and rapid growth. Intelligent lighting and smart home industry for the industry, consumers will bring new experiences and innovation, while with the designer community, engineering design units, new infrastructure planning, and business authorities on the in-depth understanding of intelligent and continuous attempts to follow more intelligent scene applications gradually into people’s work and life.

2) “Light health” to light up the life of the general trend

“Light health” is also the future of the lighting industry’s new blue ocean. The future of health lighting is in response to changes in place and time, adjust the most appropriate light source at the time, is the pursuit of integration with the immediate environment.

In the face of the big future of wisdom and health, Guangzhou Guanghia Frankfurt Exhibition Co., Ltd. and Shanghai Pudong Intelligent Lighting Association (SILA) create the first intelligent health cross-border demonstration hall (Hall 9.2) in the 2021 exhibition, to better display the interconnection technology and create intelligent scenes, the demonstration area will be Huawei, Ali, Baidu, Xiaomi, Tencent, Doodle, Heidi, and other platforms Logo authorized unified Logo, convergence platform, lighting brands, solutions, chips, and sensors one-stop show PLC, Bluetooth Mesh, Zigbee, Wifi system solutions and scene display area.

2020 is the beginning of a new era, artificial intelligence, energy innovation, post-epidemic, dual cycle become the lighting industry megatrends. GILE will continue to promote industrial innovation, upgrade and transformation and create more industrial cooperation opportunities. opportunities. We hope that every participant will find the right direction of development and win the future that only belongs to them.

 

addressable rgbw led strip

Great reversal! Lighting exports from January to December 2020 increased by 14.6% year-on-year

On January 14, the General Administration of Customs announced the national export key commodity volume value table for December 2020, showing more clearly the overall situation of the LED lighting export market in 2020.

Customs data show that the December 2020 exports of lamps, lighting fixtures, and their parts amounted to 31.99 billion yuan, and the cumulative January-December 2020 national exports of lamps, lighting fixtures, and their parts totaled 260.20 billion yuan, up 14.6% year-on-year from last year.

And just in the first half of 2020, China’s lamps, lighting fixtures, and their parts exports compared to the same period in 2019 is also a downward trend, the first half of 2020 China’s lamps, lighting fixtures, and their parts exports amounted to 97.12 billion yuan, a decrease of 3.2% over the same period in 2019.

Compared with many companies on the LED lighting market with a pessimistic attitude in the first half of the opening, the final presentation of the overall market situation in 2020 is undoubtedly showing a reversal.

 

3d led ball light

LED lighting industry chain and market size forecast analysis in 2021

In the past two months since the LED lighting market-related products ushered in a wave of price increases, a number of domestic lighting companies in December last year has been intensively released price increase letter, the price increase of more than 10%. Some institutions believe that in 2021, the bullish LED industry continues to rebound, lighting benefits from the continued increase in concentration; display, the new infrastructure will significantly drive the reversal of LED display demand. Woodland is a major player in the global LED packaging industry. Lazard is mainly engaged in the research and development, design, production, and sales of LED application products, and a joint venture with Taiwan Epistar Microelectronics MicroLED display mass production base was officially put into production.

As LED chip technology and process continue to update and iterate, LED lighting products luminous efficiency, technical performance, product quality, cost economics continue to significantly improve; coupled with industry chain-related enterprises and investment continues to increase, LED light source manufacturing and supporting industry production and manufacturing technology continues to upgrade, the end product scale production cost economics to further improve, LED lighting products have now become Home lighting, outdoor lighting, industrial lighting, commercial lighting, landscape lighting, backlighting display and other applications of mainstream applications, LED lighting products to replace traditional lighting products market penetration rate continues to rise, the market demand continues to grow.

From the industry chain, the LED lighting industry chain upstream is substrate production and epitaxial wafer production, midstream industry for the production of LED chips, downstream for LED packaging and display, backlight applications, automotive lighting, general lighting, and other applications. Among them, the upstream epitaxial wafer and midstream chip production is the key technology of LED, with high technology content and large capital investment, as well as the most fierce international competition and the largest business risks.

 

maxonar led light strip

Many Mini LED-related companies receive institutional research, focusing on capacity, price and application areas

Production capacity

Regarding the production capacity, Zhachi shares said that the company has relevant technology and patent reserves in Mini LED chips, and the existing latest equipment in the industry can also produce Mini LED products. In terms of packaging, the company has relevant utility models and invention patents, and the technical team is also a senior in the industry. In addition, the company also cooperates with international first-tier brands in research and development and strives to achieve the international leading level of relevant technology. The company’s Mini LED packaging products for backlight and direct display are currently in mass production, and cooperate with international and domestic famous brand manufacturers, and will further promote Mini LED related products in the future.

Zhachi also mentioned that, at present, Zhachi Semiconductor’s LED chip sales progress is relatively good, the shipment volume in the industry is stable in the forefront, is currently full production and full sales status, part of the orders on hand because of production capacity still need to be delayed supply, product prices have recently been adjusted upward according to market conditions. Customers, the current proportion of external sales of nearly 60%, continue to supply to domestic manufacturers and Taiwan manufacturers, have passed the Korean manufacturer’s factory inspection, and have begun to supply.

Guoxing said as a leading RGB display packaging company, RGB display, especially small pitch, and Mini LED packaging is the company’s current focus on the development of the segment. In terms of product technology, the company has started to ship Mini LEDs in bulk in the first half of 2019 and has successively launched various products such as IMD-M09T, IMD-M07, and IMD-M05, etc. In December 2019, a special Mini LED manufacturing department was established, and the product technology has become more and more mature and widely recognized by customers. Mini LED product orders, the product boom is good, but this piece of production capacity accounted for a small percentage. Therefore, the company plans to further enhance the scale of Mini LED production capacity in the first half of next year, in addition, with the gradual implementation of the company’s 1.9 billion yuan new base expansion project, the company’s overall production capacity scale is also expected to usher in a greater upgrade.

Price

In response to the price issue, Chau Ming Technology believes that the price advantage of Mini LED will gradually emerge from the third quarter of 2021. mini LED is a semiconductor-like product and is expected to drop by about 20%-30% per year on average, which opens up a huge space for future development and will lead the mainstream LED display in the next five years.

Guoxing said that the company in November this year, RGB launched a cost-effective IMD0.9 standard version of the product, gradually break the relevant price bottleneck to meet the broader market demand, to accelerate the commercialization of IMD products.

Refund Optoelectronics, on the other hand, commented on the price of Mini LED TVs. The company said that Mini LED TV is a new product, new technology, the benchmark is OLED TV, in the color display can also be comparable to OLED, and the cost and service life is more advantageous. 2020 belongs to the first year of commercialization of Mini LED, 2021 there will be more Mini LED products on the market, with the maturity of the industry chain, Mini LED As the industry chain matures, the price of Mini LED products will become more affordable. At the same time, the company also said that the price of Mini LED backlight modules varies according to the customer’s requirements for specifications, which include: the number of partitions, light mixing distance, color gamut requirements, chip size, and number, etc.

Market Positioning

For market positioning, Refund Optoelectronics believes that Mini LED backlight products are the most mature direction for technology and application. Compared with OLED, the thickness of LCD panels designed with Mini LED backlight is basically the same as OLED panels, and at the same time, Mini LED backlight products can have more detailed screen performance and lower cost. Comprehensive current technology level, production costs and other factors, small size display will be OLED and Micro LED competition market, while Mini LED’s will focus on medium and large size display, or have the service life requirements of the gaming, automotive and other markets.

Continuum Technology believes that all industries hope to achieve the upgrade of experience and consumption through video, image and animation, LED display is the most advantageous display terminal and solution, and the future application scenarios will be ubiquitous.

Zhachi shares that there are two main uses of Mini LED, one is used as Mini RGB display, the application is mainly indoor, such as traffic monitoring, TV walls, theaters and other large displays with high resolution. This part of the market has a lot of market space, but the application is not expected to be too fast, mainly because the current cost is more expensive, but his dosage is very large, once the cost drops will be a very large market. Another use is used as a backlight, now in the TV, gaming screen and other fields of application more and more, foreign Samsung, Sony, domestic TCL, Skyworth, Hisense, etc. are also actively involved in this part of the market.

Jufei Optoelectronics said, Mini LED backlight is the technology iteration of the traditional backlight, can display higher brightness, higher contrast, higher vividness of high-quality images, can be used in TV, smart screen, gaming, car, high-end notebooks and other flat panel display products, the market demand is large.

Alto believes that the traditional small pitch application scenes are mainly in the field of sports events, airport traffic, sports events, outdoor advertising, etc., Mini LED can replace the original small pitch application scenes, but also expand the conference room, command and control center, educational institutions, TV studio background screen, film shooting background screen and other fields.

 

Heavyweight! Huawei Bull signed a strategic cooperation agreement

On January 11, 2021, Bull Group and Huawei officially signed a strategic cooperation agreement, in which both parties will conduct comprehensive exchanges and cooperation in the research of electronic equipment power supply and distribution system architecture, and product development and application of power supply and distribution. Especially in the field of cell phone fast charging, both parties will bring consumers high-quality cell phone super fast-charging products and services based on their respective advantages. The signing ceremony was attended by Ruan Liping, Chairman and President of Bull Group, and Zhou Taoyuan, President of Huawei Digital Energy Product Line.

In recent years, the development of cell phones and other digital products has been very rapid, and their intelligence is getting higher and higher, which puts higher and higher demands on the battery life, but the development of battery technology is seriously lagging behind the development of electronic products, coupled with the increasing fragmentation of consumers’ use time, which makes their demand for fast charging products increasing, which also promotes the rapid development of the fast charging industry.

Huawei is the world’s leading information and communication solutions provider, relying on its strong R&D and comprehensive technical capabilities, and is an industry leader in energy infrastructure construction, communication networks, cloud computing, and data centers, etc. Huawei’s Super Fast Charging technology is also one of the fastest, most compatible, and safest fast charging technologies in the world.

Bull Group is a national high-tech enterprise focusing on the research and development, production, and sales of converters and wall switches and sockets as the core. With the popularity of mobile terminals and changes in users’ charging needs, the company put forward the “Digital Excellence Strategy” in 2016, gradually expanding from serving strong electrical products such as home appliances to serving strong and weak electrical products such as home appliances and digital. The company has gathered high-end talents from domestic first-class enterprises in production, marketing, and research, and is committed to manufacturing fast-charging, safe, stable, reliable, and portable digital products, and has already listed a large number of digital products.

At the signing ceremony, Bull and Huawei reached a consensus on the future technology trends of consumer power
The three major trends are super-fast charging, intelligence, and miniaturization anytime and anywhere. The first super-fast charging products jointly developed by Bull and Huawei were also released on-site, as well as the recent new product plans, including portable multi-port super-fast charging, multi-functional Magic Square super-fast charging series, and other distinctive products, which can bring consumers a safe and comfortable super-fast charging experience under different usage scenarios.

Zhou Taoyuan, president of Huawei’s digital energy product line, said he is very optimistic about this cooperation with Bull. Bull has strong strength in the field of residential electricians. With its channel, brand, and manufacturing capabilities, combined with Huawei’s leading technology, Bull is sure to change the landscape of the digital accessories fast charging field and lead the fast charging trend.

Ruan Liping, Chairman, and President of Bull Group believes that Huawei is a great company and Bull is also a company with a grand vision. As long as both sides can combine their strengths and be compatible, they will be able to design products with better experiences for the benefit of consumers. Bull looks forward to more and deeper cooperation with Huawei in the future.

At the signing ceremony, the senior management of both sides also established a regular exchange of visits to carry out technical exchanges in the field of power supply and distribution and to explore more cooperation in their common business areas.

 

pixel led bulb

Isn’t Meizu a cell phone company? How come it also runs to do lighting?

Meizu said, “Lipro is a smart home brand with a special mission and has a new meaning for Meizu.”

Isn’t Meizu a cell phone company?
How come it also runs to do the lighting?

1
Huang Zhang carefully polished sincere work

From the point of view of the new products released, Meizu does not talk about cell phones this time, only about healthy lighting. It is a good idea to show the determination and resilience to enter the field of smart home for the general public.

A simple review of the history of Meizu, in the era of domestic cell phones “blossoming”, Meizu is definitely the “leader” in the cell phone industry. As early as 2009, Meizu released the country’s first smartphone – M8, which sold 100,000 units in only 2 months after its launch, and sales exceeded 500 million yuan in about 5 months after its launch.

And it is worth mentioning that Meizu M8 is permanently collected by Microsoft headquarters because it carries Microsoft’s operating system. All in all, Meizu M8, as the first phone of Meizu, with such sales, sales and influence, is undoubtedly a “big win” for Meizu.

In 2011, Meizu replaced the Android system and released Meizu M9, which was again a great victory, and even a “hard to find” situation.

You know, in addition to Apple, only Meizu has achieved the consumer’s queue to buy the phone. With the leading product design and excellent product quality, Meizu was once called the “Chinese version of Apple”.

In addition, Meizu cell phones have always been “slow and careful”, the main reason behind these achievements is due to the founder of Meizu, Huang Zhang, focus on the details and quality control.

The six products launched: Lipro LED intelligent ceiling light, Lipro LED downlight, Lipro LED bulb, Lipro LED strip light, Lipro LED floor lamp, Lipro LED cabinet light, the lowest price is Lipro LED bulb, only 49, but all with top light source quality and elegant industrial design, the strength of excellent performance.

It is reported that several simple parameters from them are the Meizu Lipro design team after thousands of deep calibration to get, it can be seen that Huang Zhang’s strict control of details and the persistent pursuit of quality.

2
Choose to cut into the smart home from lighting
What is fate?

However, then again, over the years, although we have long been accustomed to a variety of cross-border integration and the phenomenon of descending strikes, but the news of cell phone factory selling lights, or will make the lighting and smart home circle of friends of the discussion.

Some industry insiders analyze that in the past two years, in the TOP5 of the sales charts of major cell phone brands, the figure of Meizu has long disappeared, flirting with “the former king is now reduced to a passerby.” They believe that carrying the 5G era, this cross-border, perhaps Meizu’s turnaround battle.

But no matter how to say? For the smart home field, in recent years, this “cake” is really tempting. Outside Apple, Google, Amazon, inside Huawei, Xiaomi and other giants, after the persistent cultivation and guidance of these manufacturers, the mainstream consumers have been fully recognized and accepted the concept of smart home. And the current situation is that the penetration rate of smart home in Chinese market is only 5%, which means many people are in a wait-and-see mood.

Meizu product manager Huang Zhang pointed out that “there are too few really good smart homes on the market, and the cost of user selection is too high, so we have to go and make good products that we are willing to put at home and use.”

For Meizu Technology, high quality is not only reflected in the product, but also in the service, compatibility and supporting services are also crucial. This is also Meizu marketing responsible person Wan Zhiqiang said that in the future, as Meizu Lipro health lighting series products one-to-one Lipro lighting design services will be more and more perfect, with tailored solutions to bring users a more excellent and controllable scenario-based experience.

For the future development of the Lipro brand, Meizu also has a very clear three-year planning goal. According to Wan, “It will realize whole-house intelligence in 2023 and strive to become the top three high-end smart homes in China.”

 

ip68 led

Samsung shows 1,500 transfers, ams to sell Osram’s digital business, Sinophil sales increase in advance

01
Up to 1500 people! Samsung Display makes the second round of job transfers to accelerate the conversion from LCD to QD

Samsung Display (hereinafter SDC), which has just completed its regular top management changes in 2021, is speeding up its workforce efficiency. The company is speeding up its workforce efficiency to cope with its business plan to cease production of LCDs and switch to QD displays next year.

According to Korean media daily. Hankook, most SDC LCD employees have recently received notices to transfer to other group companies, and SDC plans to discontinue production of its L8 line in Asan, Chungnam next year and officially withdraw from the LCD business in March.

 

This is the second major transfer after the transfer to Samsung Electronics Pyeongtaek Industrial Park in August last year.

SDC had decided to terminate the LCD business this year because it was judged that it would be difficult to improve profitability in the LCD field again. However, in response to the invitation of customers and the short-term recovery of the LCD market, SDC decided to postpone the shutdown until March.

SDC has transferred a total of 1,240 employees from the LCD business to the QD Display business as of the first of this month, and the LCD staff has been transferred to the QD Business Unit.

During the same period, more than 270 employees were transferred to industrial companies within the group, most of whom were transferred to the Semiconductor Division of Samsung Electronics. 1,500 of the 3,000 LCD employees were transferred. And the manpower transferred from LCD to small and medium-sized OLED can only be limited to factory engineers and other personnel. In this part of the news, SDC sources said that there is no clear conclusion yet.

SDC plans to make the best use of LCD-related human resources for the smooth operation of the QD Display business. The Q1 QD line in Asan, Chungnam, Korea, is scheduled to start-up in the second half of next year. In Q1 of next year, the QD display line of the 8th generation line will start production at a scale of 30,000 per month and has started trial production this month.

Vice President Cho-Sun Choi, who was previously in charge of the QD business development team, has recently been appointed as the representative director of SDC and is also the head of the large-size business. It is expected that the commercialization of QD displays will be further accelerated.

02
AMS may plan to sell Osram’s digital business

Austrian sensor maker AMS Semiconductor (AMS) is looking to sell OSRAM’s digital business unit, sources close to the matter said.

Last year, ams acquired OSRAM for 4.6 billion euros (about 36.3 billion yuan), which is ams’ largest-ever acquisition, carrying more than 4 billion euros of debt for this purpose, in a quest to build a world-class optoelectronic and sensor leader.

Osram’s shareholders voted in November to reach a “control and profit-and-loss transfer agreement” that gives ams full control of the company and its cash flow.

Reuters reports that ams is planning to divest what it considers to be Osram’s non-core businesses in order to reduce debt. ams acquired Osram primarily because of its optoelectronic semiconductor division and part of its automotive business and was not interested in the digital divide.

Osram’s digital division, which provides electronic control devices in the digital systems business will first be auctioned off early next year, and is already working with consultants to divest this business, which has annual revenues of about 400 million euros ($485 million), the sources said.

Also according to Osram’s 2020 earnings release, its digital business was hit the hardest by the epidemic.

It is expected that ams will later sell Osram’s IoT for industrial customers as well as other businesses (such as entertainment lighting represented by special lamps for stages and studios). The automotive lighting business with xenon and halogen lamps is also considered a non-core business.

03
Sinophile expects future sales growth

The world’s largest lighting company, Sinophil, recently said it expects sales to grow in the next few years.

On Dec. 9, Xinophil held its online Capital Market Days as scheduled. During the event, the company updated its earnings guidance for fiscal 2020 and announced details of its strategic growth plan and earnings outlook for 2021-2023.

For fiscal 2020, Sinophil expects comparable sales to decline 13-13.5 percent; adjusted EBITDA margin is expected to be 10.2-10.6 percent; and free cash flow is expected to be more than 11 percent of sales.

Looking forward to 2021-2023, Sinophil expects annual comparable sales growth of 0%-5%; adjusted EBITDA margin through 2023 is expected to be 11%-13%; free cash flow is expected to be more than 8% of sales and return on capital employed is expected to be at least 11% of sales for the period 2021-2023.

At the same time, Sinophil raised its synergy target for Cooper Lighting from $60 million to $100 million. In the third quarter of this year, Xinophil’s Digital Solutions business grew 31 percent in nominal terms due to the consolidation of Cooper Lighting’s revenue.

ikea dioder round

LED lighting people’s starry sea – listening to the insights of Jiang academician’s lecture

On Sunday morning at the Beijing Business Hall, I listened to a class by academician Jiang Fengyi, “An Introduction to LED Lighting”. Although I have known Jiang for decades and have listened to his lectures many times, this time was different, as he spoke for an hour and forty minutes in one breath, his throat was hoarse, and he was still answering questions and solving problems on the spot. The designers at the scene were very responsive and strong in learning, and there was active interaction on and off the stage.

 

Jiang Fengyi, Academician of Chinese Academy of Sciences, Vice President of Nanchang University, Director of National Center for Silicon-based LED Engineering Technology Research

Academician Jiang is modest as always, he is the top scientist in the LED industry, the opening of the lecture even said shallow talk. This really makes me ashamed, I often lavishly talk about what trends and directions when I speak.

Jiang academician this time about the development of silicon-based LED from 0 to 1 breakthrough, despite the difficulties, he still knows the difficulties. In the international many experts feel hopeless, he led the team still insist on overcoming difficulties. From the success of silicon-based blue light to silicon-based yellow light, green light, micro LED’s red light, etc., the same as the world’s forefront.

As a matter of fact, Jiang Yuan has already made a name for himself, promoted to the university vice president, the Chinese Academy of Sciences, can completely rest. But he did not, for scientific research is still sleepless at night and even often insomnia. He still fights in the front line, fighting in front of the “furnace”. He said that the U.S. government has included “Nanchang University” in the sanctions list, I have to scramble to do original innovation, starting from homemade equipment, so as to establish a leading position from the source, once successful, outside entrants are insurmountable.

Nobel laureate Mr. Shuji Nakamura, confirmed by their tests, the silicon-based yellow and green light of the JiangYuan team, confirmed to be unique and leading in the international, and personally wrote a letter recommending JiangYuan to receive the “Global Semiconductor Lighting Outstanding Contribution Award”. In this regard, the Jiang Institute of honor as a spur and incentive did not slow down the pace of progress. He believes that the technological innovation of LED is the sea of stars, worthy of continuous exploration. For example, golden yellow light, pure LED light, LED optical communication, and so on.

China’s LED from following to run, until some areas we have been in the lead, which is a rare historical opportunity, but also the stage results of the struggle of the whole industry in the past two decades.

Pictures

LED not only stops at lighting but also beyond lighting, there are unknown “frontiers” to be explored, deep ultraviolet UVC LED, intelligent dimming, plant light, health lighting, etc. LED future unlimited possibilities, will make people’s hearts surging. You think, Jiang academician so successful, but also so hard work, we have what reason to slacken it?

adafruit neopixel digital rgb led strip

Rays commercial lighting, home furnishing, circulation three major business units general manager gathered, planning what big action?

January 7, 2021, Rays Lighting Shandong operations 2021 annual “wash the lead to gather the momentum forward” dealer meeting was held in Shandong Linyi Mall Blue Sea Hotel.

Rays Lighting Commercial Lighting Division General Manager Tang Zhongming, Home Division General Manager Zhang Zhaofeng, Rays Lighting New Business Development and Hardware Circulation Division General Manager Zhang Xiao, Home Division Sales Center General Manager Luo Xu, Home Division Sales Center Senior Director Zhou Zhichao, Home Division Sales Center East China Region Director Qiao Junjie, and Rays Lighting in Shandong office manufacturer representatives, Tianma Lighting Group Chairman Liu Tongguang The meeting was attended by representatives of 100 dealers from the province, Liu Zhiguo, president of Tianma Lighting Group, and representatives of 100 dealers from the province. The meeting was hosted by Li Chong, vice president of Rays Lighting Shandong Operations Center.

At the beginning of the meeting, Mr. Liu Tongguang, Chairman of Tianma Lighting Group, delivered a speech and reviewed the development and changes of the lighting industry, shared the outdoor lighting project performance of the Group’s engineering company, and gave important work instructions. First, Chairman Liu made a highly in-depth analysis of the current situation of the lighting industry. From 2014 to 2020 the industry has shifted from high growth to steady growth and slowdown, thus bringing about the impact of three aspects.

1, the full explosion of smart homes, smart lighting highly dependent on on-site experience, will prompt consumers to return to offline.
2, the epidemic accelerated channel differentiation.
3, the consumption structure level change: the seller is transformed into a buyer, low-end, and mid-to-high-end consumer groups consumption is blowout growth.

Then extracted from Tianma’s operation history the industry wind gusts to focus on in the future, including whole-house intelligence, smart city, 5G, KA/gathering, IoT, etc. Each operation center was asked to land the contracted projects of collection and war collection, and to make cooperation contract with large real estate, chain, finishing, and super in the region. Finally, it also showed Tianma’s breakthrough in projects, double A qualification and typical engineering cases. At the same time, the innovative introduction and practice of the internal partner model, to make Tianma a big platform for career achievement.

Mr. Tang Zhongming, General Manager of Commercial Lighting Division of Rays Lighting, deployed the “2021 company strategic projects and dealer priorities” from four levels, namely 400 professional engineering channel construction, KA channel real estate segment layout, strengthening outdoor lighting capabilities, and business requirements for dealers. And focus on the 400 channel construction, KA channel construction analysis.

Rays Lighting Home Division General Manager Zhang Zhaofeng, “2021 Rays home channel strategy” planning three core directions: First, product planning: differentiation, business, can do, heavy experience; Second, the channel strategy: exclusive, whole installation, wholesale, super, collection; Third, channel empowerment: management, offline, online.

Rays Lighting Shandong Operations Center Vice President Li Chong delivered an important speech on the theme of “2021 marketing center services and support”, from the business support, business support, financial support in three areas.
First, business support: optimize the organizational structure, looking for new growth points in four segments: storefront retail, engineering business, strategic collection, and distribution channels.
Second, business support: improve the order service, design support, credit approval, terminal service, project special price, and after-sales service 6 points.
Third, financial support: elaborated the new process and standards of invoicing and settlement.

In the afternoon of the same day, Zhang Long, Director of Commercial Lighting Division of Operation Center, analyzed the performance of 2020, reviewed the key work reached, and elaborated on how to land 400 channels and KA channels in Operation Center in 2021, the planning direction of products, and the support policy of dealers.

Wang Wenjun, Director of Home Business Division of Operation Center, made a summary of the work in 2020, and analyzed the sales pattern of key dealers, and made a detailed planning for the construction of home channels, terminal management, performance improvement, and market support in 2021.

Wang Yue, Director of Circulation Channel of Operation Center, made a detailed explanation and planning for terminal construction and improvement, project development and market support of electrician section of Circulation Channel Department in 2021, and made a detailed planning for hardware channel construction, network layout, market development plan, market support, etc.

Liu Zhiguo, president of Tianma Lighting Group, summarized the meeting and put forward clear requirements for dealers from 10 aspects: 1.
1. clarify the development ideas, adjust the direction of the business, and optimize the store image.
2. construction of 400 business license store or engineering showroom, to have product display and experience field.
3. adjusting the store profitability, transforming to the project, tapping into the refined housing project, specific flower light project, and other shipping points.
4. reasonable pricing, reasonable profits, to eliminate the one-size-fits-all approach, price differentiation of each category.
5. focus on learning and upgrading opportunities, actively participate, and implement training activities organized by the factory or operations.
6. active marketing, active participation in the company or operation-led linkage promotions, and factory purchase activities.
7. professional team, with a professional store manager, shopper, promotion, or designer channel maintenance staff.
8. increasing the importance attached to projects, increasing engineering business personnel, and establishing engineering business teams.
9. landing the strategic war picking contracted by the company headquarters and operation center to develop together.
10. Integrate the capital chain, self-integration plus operational support to do the project well.

Translated with www.DeepL.com/Translator (free version)

ring pixel

Is no master light just nonsense? Tang Guoqing said so!

I don’t know when, about no main light (go to the main light) of the reference intensified, stirring the Chinese lighting capital – Guzhen some gray. Even after such a long time, no one has tried to figure out the originator of this proposal and subjective assumptions. Even I’m such a “bricklayer”, also did not look deep, gags will follow a few words. Recently, when I went to Guzhen to attend the annual meeting, I remembered this topic again and had an epiphany, so I felt the need to talk about my humble opinion and discuss it with the readers.

1, no main light is a false proposition?

A room’s basic lighting, there should always be the main light, you said to go to the main light, then rely on what? Spotlights or downlights or line lights? Is it suitable? Is it worth promoting? Can last?

Since Edison invented the tungsten filament lamp more than 130 years ago, we have been living in a light bulb light the whole house of the main light world, 25W is not bright enough, then 40W, 60W or even 100W. later to the era of fluorescent lamps, ceiling lights have become the main light, Opal is not the result of the hair? Until 2003, LED lights began to popularize, especially the brightness of the chip, to bring more imagination to the lighting fixtures, it seems that the main light and vice light boundaries are not so clear. Especially the diversification of people’s demand for beautiful light, simple and bright became fashionable, over time, subliminal, as if really go to the main light? Actually may not.

2, the main light may not stop at just one light?

To use an analogy that is not precise enough, there must be the head of the family! Otherwise, the family can be harmonious? Similarly, the living room can not be the main light, so the light will be harmonious? Of course, there is a carrot and a green vegetable, each has its own favorite. Some people listen to the creativity of the designer, in the ceiling, all installed on the spotlights or ceiling lights, suspected of being full of stars is not bad, this can become mainstream?

And in recent years, the most tendency to line lights (commonly known as strip lights) instead of the main light, is also the wind that is up, the market “day up the night”. In fact, no matter which form of light, you replace a light of the main light, you are still the main light, just another form of presentation of the main light. Why do you need to be new and different called “go to the main light” it? You are advertising temptation, the new trend burgeoning, but the suffering of the main light manufacturers, the lighting business.

3, the world of lights should always have the main light and secondary lights?

The world of lights is colorful, my point of view is still the same old point, still choose to firmly believe that in the relative space there will always be the main light and secondary light. It’s just that everyone’s aesthetic needs are different, some people like chandeliers, ceiling lights, some people like downlights, line lights, it does not matter right or wrong, the right is the best. Just be careful in promoting the application of the word “go” and “no”, because the main light will not care about your “go” and “no go “, it is still there.

4, lighting manufacturers should also keep up with the times?

I went to ask a few bosses to do lighting, some bosses said: luxury lighting, itself is a niche market, “January does not open, open to eating January”, rather like GE rental aircraft, “a year does not open, open to eat a year”. There are also bosses say: the main light can also be modern and simple, but also light and romantic, as usual, can be counter-trend growth.

Of course, things are unpredictable, in the new year, not what goes to the main light problem, may be the first to bear the brunt of intelligent lighting. With the growing imminence of human-centered lighting on demand, in addition to the main light or not, there is a whole house dimming, health with light. No wonder, someone said: lighting worth doing for life, in addition to “someone must have a light, a house must have a light” in addition, the light of fashion, people-oriented, comprehensive is also inevitable.

 

 

wall linear light

Chachi shares public research information, disclosure of production capacity and future layout

On Jan. 5, Zhaochu shares received research from Changsheng Fund and Zhong Hong Hui Fu, disclosing production capacity and product layout, LED chip sales and other contents.

The specific contents are as follows.

(1) What is the current production capacity and product layout of Zhachi Semiconductor?

Chachi Semiconductor LED epitaxial wafer and chip project has been officially put into operation in the fourth quarter of 2019, and is now in full production, with a monthly production capacity of more than 500,000 4-inch wafers. In terms of products, at this stage, the main focus is on LED lighting general-purpose chips, supplemented by LED backlight chips. We plan to gradually upgrade to high luminous efficiency and high power in the lighting chip side in the future, and in addition, we will increase the proportion of backlight and direct display products. The backlight chip has been supplied to Zhachi Light Element and other companies in the same industry, and has also passed the Korean supplier certification, and will gradually enter the Korean supply chain in the future. 2020 invested in the construction of the red and yellow light chip project, is expected to gradually put into production in 2021.

(2) What is the company’s LED chip sales situation?

Chachi Semiconductor’s LED chip sales progress is relatively good, the shipment volume in the industry in the forefront, is currently full production and full sales status, part of the orders on hand because of production capacity also need to postpone supply, product prices recently according to market conditions have also been adjusted upward. In terms of customers, the current ratio of external sales is nearly 60%, and we continue to supply to domestic manufacturers and Taiwanese manufacturers, and have passed the factory inspection of Korean manufacturers and have started to supply.

(3) What are the main applications of Mini LED and what are our advantages?

There are two main uses of Mini LED, one is for Mini RGB display, the application is mainly indoor, such as traffic monitoring, TV walls, theaters, and other large displays with high resolution. This part of the market has a lot of market space, but it is expected that the application side will not be too fast, mainly because the current cost is more expensive, but his usage is very large, and once the cost drops will be a very large market. According to Yole data, the Mini/Micro LED display market is expected to grow from $2.6 billion in 2019 to $71 billion in 2030, corresponding to a CAGR of 29% from 2020-30.

Another use of Mini LED is as a backlight, which is now increasingly used in TVs, gaming screens, etc. Samsung and Sony abroad and TCL, Skyworth, and Hisense at home are also actively participating in this part of the market. According to a research report issued by CICC on December 2, 2020: “driven by Apple, Samsung and other head consumer electronics brands, the next three years Mini backlight market penetration is expected to usher in a rapid upward trend. The global backlight market is expected to achieve 61%/37% year-on-year growth in 2021/22, respectively. Overall, the backlight market is expected to grow from 22.3 billion yuan in 2020 to 64.3 billion yuan in 2025, with a CAGR of 24% in 2020-25.”

For Mini LED chips, the company has relevant technology, patent reserves, and the latest equipment in the industry available to produce Mini LED products. In terms of packaging, we have relevant utility models and invention patents, and our technical team is also senior in the industry. In addition, we also cooperate with international first-tier brands in research and development and strive to achieve the relevant technology level to international leading. The company’s Mini LED packaging products for backlight and direct display are currently in mass production, and cooperate with international and domestic well-known brand manufacturers, and will further promote Mini LED-related products in the future.

(4) Are there any patents involved in Mini LED backlight products? Are the patents restricted by the United States?

Mini LED backlight products have two light-emitting modes, one is a blue chip with QD film, which is relatively high cost and higher color gamut, and the other is a blue-chip with phosphor. The products do not involve patent issues in domestic sales, if export sales, the relevant phosphor patents are required, and there are two usual solutions, one is to buy phosphors with patents, or to obtain patent licenses. The cost of phosphor accounts for a very small percentage of the cost of Mini LED backlight products, even if there is a patent fee on the overall cost is not significant, and not subject to U.S. restrictions. Accordingly, OLED has a strong patent barrier.

led strip lights home depot

2021 China’s urban lighting industry problems and development prospects forecast analysis

As more and more areas step into the process of China’s urbanization development, the development of the industry, and the evolution of people’s needs, urban lighting gradually complete the upgrade from functional lighting to artistic landscape lighting to better serve urban residents and business activities.

Data show that the size of China’s LED lighting market output value grew from 259.6 billion yuan in 2015 to 415.5 billion yuan in 2018, with an average annual compound growth rate of 16.97%, a growth rate higher than the global average. It is expected that by 2021, the output value of China’s LED lighting market is expected to reach RMB 590 billion, and is still expected to be able to maintain a compound annual growth rate of more than 12% from 2019-2021.

Urban lighting industry development dilemma

1. Intensified competition in the industry

With the continuous promotion of smart cities, as well as the upgrading of cultural tourism night tour economy, the penetration of different industries will gradually deepen, and lighting engineering enterprises will also face competition from enterprises in other industries such as smart cities and cultural tourism in related businesses.

At the same time, with the continuous development of mobile, Internet of things, big data and cloud computing and other technologies, holding big data and huge traffic resources of Internet companies, in recent years also frequently seek to urban lighting industry cross-border development. With the continued development of the urban lighting industry, a number of lighting engineering enterprises have landed in the multi-level capital market, after opening the capital market financing channels, and gradually developed into the head of the lighting engineering field, the above-mentioned enterprises through the power of capital to receive more large-scale projects, making the industry more competitive.

2, the lack of high-end technology and management personnel to limit the development of the industry

City lighting industry due to the many areas involved, the process of training talent compared to other industries to be more lengthy. At present, there are more people working in the industry, but there is still a lack of high-end technical personnel. On the one hand, the planning and design of the link need to be combined with the geographical environment, cultural differences, so in the process of design solutions on the ground, the need for a large number of professional and technical personnel can deepen the design. On the other hand, most of the enterprises in the industry have backward management methods and lack modern management consciousness, and many of them do not have long-term development goals and are easily driven by short-term interests. The lack of technical and management professionals in the industry and the rapid development of the industry does not match the status quo, making it difficult for domestic enterprises to make long-term breakthroughs in technology development, management, and other aspects.

Urban lighting industry development prospects

1, social development and policy to promote the favorable factors

In recent years, the country has developed the “13th Five-Year” urban green lighting planning outline, “13th Five-Year” national strategic emerging industries development plan, “13th Five-Year” energy saving and emission reduction Comprehensive Work Program”, “Thirteen Five” period of cultural industry development plan”, “Thirteen Five” energy saving and environmental protection industry development plan” and other policy documents to clearly encourage and support the development of urban lighting industry. In order to implement the national development strategy, provinces and cities have strengthened the urban lighting management and financial support. 2020 May 22, “2020 State Council Work Report” proposed to focus on supporting the “two new a heavy” (new infrastructure construction, new urbanization construction, transportation, water conservancy, and other major projects) construction. This has brought about the policy guidance represented by “new infrastructure”. The introduction of various national policies has provided good policy guidance and support for the industry, which has played a positive role in promoting the stable, healthy, and orderly development of the industry.

2、Favorable factors of urbanization development and upgrading

In China’s urbanization cycle, China’s urbanization rate has reached 60.60% in 2019, but compared with the world’s developed countries, China’s current urbanization rate is still at a low level, is expected to be the next ten years of China’s urban market scale of steady growth, which will become the market basis for the sustainable development of the urban lighting industry.

3, spiritual pursuit and quality improvement of favorable factors

People’s pursuit of the city and the building night scene is no longer just ornamental but also hope that the cultural and artistic level of the urban landscape to bring spiritual enjoyment. Lighting and culture, technology, and other elements combined to create interactive lighting devices, lighting music miniatures, large-scale live interpretation of the light show, to create innovative, connotative urban lighting space that can meet the growing spiritual pursuit of people so that people in the night scene to experience the full range of urban space light environment.

4, smart city development of favorable factors

In recent years, with the development of the Internet of things, big data, mobile communication technology, the development of smart cities in breadth and depth are constantly breaking through. The smart lighting system can not only improve the level of control of urban lighting, energy-saving, and consumption reduction goals but also can integrate video monitoring, environmental monitoring, disaster warning, and many other functions, to provide technical support for the city’s information and intelligence management. On the basis of the overall lighting IOT of the city, richer sensing facilities, energy-saving lighting, video monitoring, help alarm, public broadcasting, electronic screen information release, wireless WIFI, environmental monitoring, intelligent charging pile, and other objects are incorporated into the sensing network to provide more basic data support for the smart city and expand more wisdom services.

Exports continue to soar in November 2020! Cumulative export value has exceeded last year’s full year

In November 2020, China’s lighting industry exports amounted to US$5.863 billion, a new high for a single month in 2020, with a year-on-year growth of 40.44%, achieving double-digit growth for six consecutive months since June.

Among them, the LED lighting products exports amounted to $4.168 billion, up 45.33% year-on-year, since May has been seven consecutive months to achieve positive growth, not only the highest export value for a single month in 2020, but also recorded the largest year-on-year increase in a single month. Among them, lighting and accessories products growth is very bright.

Month by month, exports in January before the arrival of the epidemic situation is basically stable; February is the most serious period of the domestic epidemic, production and supply chain suffered great resistance, highlighted by orders but difficult to deliver, so the data fell to the bottom; March after the domestic epidemic tends to stabilize the enterprises have resumed work and production to improve the situation, the overall lighting exports rebounded momentum is obvious; April-May production and supply chain to further recovery, and the backlog of orders into the implementation of release. And the backlog of orders entered the implementation of the release period, so the decline narrowed; next, with the spread of the epidemic overseas, the rapid recovery from the epidemic in China’s factories to further highlight the production and supply chain advantages, greatly compensated for the global supply gap caused by the epidemic, June to August for three consecutive months to achieve double-digit growth; and with the transfer of substitution effect continues to amplify, the share of Chinese manufacturing in global exports As the substitution effect continues to amplify, the share of China-made exports in global exports has further increased, with exports in the past three months from September to November achieving significant growth of over 40%.

From January to November 2020, China’s lighting industry-wide cumulative exports amounted to $46.238 billion, an increase of 11.99% year-on-year, already exceeding the 2019 annual figure of $45.438 billion.

Among them, the cumulative exports of LED lighting products from January to November amounted to 31.128 billion U.S. dollars, a year-on-year increase of up to 12.83%, also surpassing the 30.157 billion U.S. dollars for the whole year of last year.

According to the General Administration of Customs data show that in November, China’s exports of trade in goods in RMB 1.79 trillion yuan, an increase of 14.9%, the growth rate hit a new high of nearly 20 months since March last year; $268.1 billion in U.S. dollars, an increase of 21.1%, the highest growth rate of nearly 33 months since February 2018. 1-November, China’s cumulative exports of trade in goods From January to November, China’s total exports of goods trade amounted to 16.1 trillion yuan, up 3.7% year-on-year, with positive growth for four consecutive months; in dollar terms, it was 2.31 trillion U.S. dollars, up 2.5% year-on-year. China’s foreign exports have achieved six consecutive months of positive growth, while the trade surplus reached $75.42 billion, the highest since the data began to be compiled in January 1981. And our lighting industry exports have been ahead of the broader market for five consecutive months since July.

In November, lighting exports not only continued the good growth momentum since the second half of the year and set a new record high for total exports in a single month. Overseas epidemic is still severe and accompanied by many countries rebound, so scientific research, medical lamps, ultraviolet lamps and other and plant lighting products such as epidemic prevention and house economy-related concepts of product exports to maintain growth; North America, Asia-Pacific and other markets gradually recovered, foreign demand margins have been further improved, the relevant new orders are relatively stable; China’s exports to other countries, “alternative transfer effect ” continues to amplify, the share in the global export market has been further consolidated and enhanced.

2020 has been the past eleven months, the cumulative exports of the lighting industry has exceeded the whole of last year, and made nearly 12% growth; the current lighting exports can be described as supply and demand, based on this, and combined with the relevant export enterprises in hand orders to judge, the total annual exports exceeded 50 billion U.S. dollars will be just around the corner, which will also be China’s lighting exports of the highest ever greatly improved.

Exports record high at the same time, but also to pay attention to the real difficulties faced by export enterprises in the near future, especially since the fourth quarter. Including.

1, price issues.

Price competition still continues and intense, profit margins are further compressed. Especially LED light source products, the above chart can be seen especially since the second half of the year, its average export price in accelerating decline. And combined with the rise in the price of fluorescent products in 2020, the two have even appeared between the average price of exports inverted.

It shows that some enterprises face the challenge of the epidemic and industry competition, taking the cost of sacrificing profits to seize market share or just to retain the hope of life.

2. Exchange rate issues.

Exchange rate fluctuations, the U.S. dollar against the yuan has fallen sharply from the previous once broken 7 to 6.5 a line, the profit of export enterprises hit very big.

3, Supply chain issues.

Soaring international commodity prices coupled with the manufacturing industry to China gathered, resulting in copper laminates, aluminum substrates, IC chips, MOS tubes, passive components and other raw materials components significantly increased prices and accompanied by a shortage of goods. The production and profits of the relevant export enterprises have generated greater pressure.

4, Logistics issues.

Also by the epidemic led to further expansion of global demand for Chinese products, the shipping industry since the fourth quarter, the phenomenon of price explosion cabin shortage of cabinets is more common, the product can be made but can not be shipped out to become another problem faced by export enterprises in the near future.

5, Energy issues.

Recently, due to La Niña phenomenon caused by this winter’s abnormal cold and manufacturing recovery boom factors, the southern part of the provinces such as Jiangxi, Hunan, Zhejiang due to electricity tension or to complete the energy-saving indicators, resulting in power outages and power restrictions, the production capacity of some lighting manufacturing enterprises have caused a certain impact.

Summarize:

Lighting exports in 2020 under the ravages of the epidemic still achieved promising data, rare and valuable, on the one hand, you need to pay attention to the difficulties encountered, on the other hand, to plan and prepare for next year.

Looking ahead to 2021 lighting exports, one is the sustainability of the high increase and transfer of substitution effect of products related to epidemic prevention and house economy remains to be observed; secondly, the lighting industry chain still has spillover risks, and the global industry chain may evolve from simply pursuing high efficiency and cost performance to putting supply chain security as an important consideration in the post-epidemic era.

Various uncertainties in the future overlapping factors lead to difficulties in business decision-making and planning, the current global epidemic threat has not been removed, whether people or goods to restore the global flow, it is still a long and difficult thing. It can be said that “the majestic road is really like iron, and now step forward from the beginning to cross”.

Guoxing to expand Mini LED production capacity, Apple will release Mini LED version of iPad, LG will use Mini LED backlight

01 Guoxing: Mini LED is gradually breaking the price bottleneck and speeding up the commercialization of the product

Recently, Guoxing Optoelectronics said in institutional research, the company’s product domestic and international orders demand by the epidemic is a phase of decline, the industry exports to domestic sales ratio increased. The company actively seized the limited market share during the epidemic, strategically adjusted the market positioning of some core products, and lowered the prices of some core products to meet the domestic product market demand, and the price and gross margin of domestic business decreased.

In recent years, the development of LED small-pitch display technology has opened up new opportunities for LED indoor applications. the launch of Mini LED has further met the demand for high-definition displays for high-end rental, TV, cinema screens, and small and medium-sized conference panels. As a leading RGB display packaging company, RGB display, especially small pitch, and Mini LED packaging, is the key development segment of the company at present.

In terms of product technology, Guoxing Mini LED has started batch shipments in the first half of 2019 and has successively launched a number of products such as IMD-M09T, IMD-M07, IMD-M05, etc. In December 2019, a dedicated Mini LED manufacturing department was established, and the production process technology has become more and more mature and widely recognized by customers. In terms of the product price, RGB launched cost-effective IMD0.9 standard version products in November this year, gradually breaking the relevant price bottleneck to meet broader market demand and accelerate the commercialization of IMD products.

In terms of capacity layout, from the current order situation of Guoxing’s Mini LED products, the product boom is good, but the capacity of this piece does not account for a high percentage. Therefore, the company plans to further enhance the scale of Mini LED production capacity in the first half of 2021. In addition, with the gradual implementation of the company’s 1.9 billion yuan new base expansion project, Guoxing’s overall production capacity scale is also expected to usher in a greater upgrade.

Regarding the expansion plan, Guoxing said that the first phase of the company’s one billion yuan expansion project has been completed in 2019, and all of them will be put into production and released in the first quarter of 2020, and the company expects to gradually release the second phase of 500 million yuan expansion capacity in the first and second quarters of 2021; meanwhile, the company plans to invest no more than 1.9 billion yuan in the construction of the Jili Industrial Park project, which is mainly used for building R&D and production sites, advanced LED packaging and application production lines, and the production of LEDs. The project will focus on the production of RGB small pitch, Mini LED and TOP LED products, which can be applied to the ultra-high definition, new intelligent display, smart home, optical communication, Internet of Things, etc. The total construction period of the project is 3-5 years, and the company plans to complete the construction of the project plant within two years, which is expected to be opened in 2021 to achieve a larger scale capacity growth.

02
Apple will release a mini LED version of the iPad in March

According to the latest reports from foreign media, Apple is already preparing for the spring launch in March this year, and the protagonist is the new iPad Pro, which has been exposed many times before.

The report mentions that Apple’s new iPad Pro is expected to be released in March this year, and if the stock availability is not too sufficient, then Apple is to consider a certain extension because they are still facing a lot of products production supply, not demand situation, such as the iPhone 12Pro series.

Sources have revealed that Apple is exploring the use of 10,000 LEDs Mini LED display, each below 200 microns. Because there are more LEDs and more dimming zones, Mini LED displays can provide deeper or darker blacks, higher brightness, richer colors, and greater contrast.

03
LG is also expected to use Mini LED backlighting in LCD TVs

As a well-known OLED TV manufacturer in the industry, LG is about to announce its new TVs for 2021. Interestingly, with Samsung, TCL, and other manufacturers, LG is also expected to use Mini LED backlighting in LCD 8K/4K TVs, so that the image quality of LCD TVs ushered in a qualitative leap.

Currently on the market claims to have supported the “full array of local dimming function” of high-end LCD TVs, usually involving hundreds of LED backlight can be fine-tuned according to the dark scene to black and contrast.

But LG’s MiniLED backlight solution can be more detailed and dense on top of that. By introducing up to 30,000,000 Mini LEDs and 2,500 local dimming zones, it is able to deliver incredible peak brightness and a contrast ratio of 1 million:1.

Compared to the company’s previous LCD products, the new QNED LCD panel delivers a higher contrast ratio, HDR dynamic range, higher color accuracy, and a high refresh rate of 120Hz like all of LG 2020’s flagship products.